Contact Info

Jacob's Photo & Digital
9 Mokoia Road
Auckland 0626

There's a lot of competition out there

So why choose us?


There are lots of great reasons to make your next purchase with Jacobs – and here are just a few.


  • Trusted Retailer: We are a well established and trusted business, operating our retail showroom in the same Auckland location for over 35 years.
  • No Parallel Imports: We do not parallel import our products. This allows us to offer full manufacturer backed warranties and support. 
  • Wide Range of Products in Stock in-Store: Over 80 pairs of binoculars on display, at least four Metal Detecting Demo units and a wide range of Telescopes, Spotting Scopes, Cameras, Microscopes and Magnifiers in an easy to find 280m2 retail showroom.
  • Fast Delivery: We ship twice daily (M - F) to get your products to you as fast as possible. All deliveries are tracked for piece of mind.
  • Best Support: Do you have a question about our products? Need some advice? We are always ready to help either by Phone or Email.
  • Experience: Our staff are experts in their respective fields, we offer honest advice from personal and professional experience. Something you're not going to find at big chain stores.
  • Competitive Prices: We work on low margins to give you the best prices without sacrificing any aftercare and warranty support. We will match or beat any other official dealer for the majority of products we sell.
  • 60 Day Return Policy on Binoculars: We know how hard it is to buy binoculars online so we offer a 60 day exchange policy. Return them in a new state and just pay the difference. *Conditions Apply
  • Free Shipping on Binoculars and Cameras: We offer free shipping on all cameras and binoculars nationwide.


We try our best to make your order a smooth and carefree experience.
Being both a retail and online store, we offer streamlined product exchanges and a place to try before you buy.
People love our fast service and great advice.


 Proudly 100% New Zealand owned and operated business.


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